Every dog is different. Their food should be too.

Your Custom Diet Plan is built from the ground up around your dog — not a generic recipe with your dog’s name dropped in. Using the same nutrient science that underlies veterinary nutrition, Dr. Reed, DVM, MS, translates your dog’s actual weight, life stage, activity level, and health history into a precise, complete, and balanced homemade meal plan.

We start with the numbers: your dog’s true energy requirements, calculated the way a veterinary nutritionist would. From there, we build the plan around the proteins, fats, and carbohydrates you actually have access to — so it’s not just balanced on paper, it’s realistic for your kitchen.

If your dog has specific health considerations — pancreatitis history, dental sensitivity, urinary or cystitis history, weight management needs, or allergies — the plan is adjusted accordingly. This is where a real, custom formulation matters most: the same “balanced” recipe that works for one dog can be the wrong choice for another.

Your Custom Diet Plan includes:

• A complete recipe built around your dog’s exact weight, age, breed, and activity level
• Precise gram measurements for every ingredient — no guesswork
• A full nutritional breakdown, including the calcium-to-phosphorus ratio and moisture content
• Any required supplements to close micronutrient gaps that whole foods alone can’t fill
• Adjustments for your dog’s specific health history, when applicable
• Preparation guidance suited to your dog’s needs

This isn’t a template. It’s a formulation built for the dog in front of you.

Feeding your dog well isn’t just nutrition. It’s one of the clearest ways you have to say I love you — and now you can back it with real science.

This plan is for educational and supplemental purposes only and is not intended to diagnose, treat, cure, or prevent any disease. Please share your plan with your veterinarian before beginning a new diet, especially if your dog has an underlying health condition.